He is a creative innovator and tech investor and entrepreneur who has been recognized by seven Grammy Awards, an Emmy Award, a CLIO Award, the World Economic Forum’s crystal Award, and an Honorary Fellowship by the Institution of Engineering and Technology (IET).

His business and creative leadership roles include: founding equity shareholder in Beats Electronics; Co-Creator & Partner in ill.i Optics eyewear; Executive Producer and Mentor on “Planet of the Apps”, a reality series with Apple; Coach on “The Voice” UK edition for eight seasons, and Coach on “The Voice Kids” UK for three seasons; Guest Recording Artist on NBC’s “Songland”; author of “Masters of the Sun-The Zombie Chronicles”, a graphic novel presented by the Black Eyed Peas and Marvel Comics, incorporating Augmented Reality and Virtual Reality Experience extensions; and co-author of “Wizards and Robots”, a young adult sci-fi novel with Penguin Publishing/UK.

He serves on the World Economic Forum’s Fourth Industrial Revolution Advisory Committee and the organization’s Global Al Council; is a Strategic Board Advisor to Atom Bank, the UK’s first mobile bank; and is a Co-Founder of Amuse, a mobile record label. As an innovation consultant, will.i.am previously served as Director of Creative Innovation a Intel, and created EKOCYCLE, a sustainable fashion brand in partnership with The Coca-Cola Company.